Services Built for Measurable Growth
Whether you're an early-stage startup or an established enterprise, I deliver strategic marketing and community expertise with proven ROI. From managing $2.5M budgets to building communities of 430K+ members — I bring the right approach for your scale and goals.
Which service is right for you?
Multi-channel growth strategy and execution, from $10K pilots to $2.5M budgets.
Strategy, programs, and hands-on management that turn members into your growth engine.
Specialized growth marketing built for the way schools, homeschoolers, and families actually buy.
Keynotes and workshops on community-led growth, edtech, and scrappy marketing.
End-to-end event production — strategy, logistics, sponsors, and follow-through.
Expert facilitation that keeps diverse groups productive under pressure.
Growth Marketing & User Acquisition
Typical engagement: Fractional (5–20 hrs/week).
What You Get
Strategic marketing that delivers measurable ROI, whether you have $10K or $10M to invest. I've managed budgets from startup to enterprise and know how to optimize for growth at any scale.
- Growth strategy and roadmap development grounded in real market dynamics
- Multi-channel campaign execution (paid, organic, email, SEO/SEM) with constant optimization
- Budget management from $10K to $2.5M+ with proven ROI
- Funnel optimization and conversion testing — I test, learn, iterate fast
- Partnership development and strategic alliances
- Content strategy and demand generation
- User research and customer development
How This Solves Your Pain Points
- Product-Market Fit: Customer development and rapid testing to find what resonates.
- Scaling Efficiently: Efficient at any scale that maximizes ROI at any budget level.
- Building Relationships: Marketing that builds trust and community beyond generating clicks.
Ideal For
- B2B SaaS companies (edtech, parenting tech, L&D, general SaaS) seeking scalable growth
- Growth-stage companies with $1M–20M budgets needing strategic marketing leadership
- Early-stage startups seeking product-market fit without burning cash
- Established companies needing fractional CMO expertise
Results I've Delivered
- 7:1 ROAS managing $2.5M digital marketing budget (Indiana University Kelley School of Business)
- $17.5M in tuition revenue generated for Indiana University Kelley School of Business
- 10% MBA enrollment growth, 20% MS program enrollment growth
- 300% increase in program referrals through community-produced content
- Doubled qualified pipeline in one quarter (250 → 550 applicants for 4.0 Schools)
- 10% week-over-week user growth for B2C clients
- 400% annual growth in qualified leads for B2B clients
- Reached 122,000 homeschool parents through influencer programs
Indiana University Kelley School of Business — $2.5M Budget, 7:1 ROAS
Challenge: As Associate Director of Interactive Marketing for Kelley's Online MBA and MS Programs, I needed to drive enrollment growth while managing a complex multi-channel digital marketing program and maintaining strong ROI across a $2.5M annual budget.
Solution: Developed comprehensive marketing strategies across Google Ads, LinkedIn, Facebook, Twitter, SEO, programmatic advertising, content, and email. Managed external agency while conducting continuous optimization and testing. Monitored online forums and social media conversations to inform messaging. Created positioning frameworks and targeted content strategies for specific audiences (engineers, military personnel, professional women). Collaborated with faculty, admissions, and academic leadership to ensure authentic messaging.
Results: Achieved 7:1 ROAS through strategic keyword bidding and funnel optimization. Drove $17.5M in tuition revenue across MBA and MS programs. Increased MBA program enrollment and revenue by 10%. Grew MS program enrollment and revenue by 20%. Increased program referrals by 300% through community-produced content strategy.
Community Strategy & Management
Typical engagement: Fractional (5–10 hrs/week) or Project-based.
What You Get
I build movements that become your growth engine. Strategic vision meets hands-on execution to create authentic relationships that drive revenue.
- Community platform selection and setup
- Engagement program design and execution (not theory — actual programs I run)
- Community manager training and playbooks based on 15 years of real-world wins
- Analytics and health metrics to prove ROI
- Social media strategy that leverages my edtech network for distribution
How This Solves Your Pain Points
- Product-Market Fit: Direct feedback loops with educators to validate and iterate quickly.
- Scaling Efficiently: Community-driven growth costs less than paid acquisition.
- Authentic Relationships: I build trust through real connections, not transactional campaigns.
Ideal For
- Edtech and SaaS startups with 10K+ users (or ready to scale to that)
- Companies launching community platforms who need an expert, not a learning curve
- Teams needing fractional community leadership without agency overhead
Results I've Delivered
- Managed communities of 430,000+ members (IBM TechXchange)
- Grew engagement 400–700% through strategic programming
- Designed cohort programs that reduced sales cycles by 12 weeks
- 107% YoY increase in business partner engagement
- Built online community for 2M youth at National 4-H Council
Prenda — Scaling Through Community
Challenge: Needed to convert homeschool moms into microschool entrepreneurs while maintaining community health.
Solution: Designed cohort program providing emotional support and leadership development. Recruited 54 seasoned educators to mentor prospects.
Results: 56% user base growth, $902,000 in new revenue, 20% increase in sales, 12-week reduction in sales cycle.
She is an invaluable resource for our team and the 'go to' person whenever questions arise. She has a near-encyclopedic knowledge-base and a visionary approach to where we are all heading. She can soar to the 35,000-foot level in one minute and then drop down the next into a detailed, yet totally understandable explanation.
She delivered that value to her company and ensured her education community's health with her team. With every hurdle she passed, I grew more impressed with her skills in stakeholder management, sales, marketing, and above all, Community.
Growth Marketing & User Acquisition in Education / Parenting
Typical engagement: Fractional (5–20 hrs/week) or Retainer.
What You Get
Specialized growth marketing for education and parenting tech companies. I understand how educators and parents make decisions because I've been part of these communities for 15+ years. I find high-ROI solutions that work for this unique market.
- Growth strategy for education and parenting tech markets
- Multi-channel campaigns tailored to educators and parents
- Partnership development with schools, districts, homeschool networks
- Influencer programs reaching homeschool and education communities
- Content strategy that resonates with education buyers
- User research through direct conversations with educators and parents
How This Solves Your Pain Points
- Product-Market Fit: Customer development and rapid testing to find what resonates.
- Scaling Efficiently: High-ROI tactics tuned for the education buyer.
- Authentic Relationships: Marketing that builds trust and community.
Ideal For
- Early-stage edtech startups seeking product-market fit without burning cash
- B2C and B2B companies needing demand generation that understands educators and parents
- Teams scaling from pilot to growth stage who need scrappy, creative wins
Results I've Delivered
- 7:1 ROAS through strategic keyword bidding (Kelley School of Business MBA program)
- Doubled qualified pipeline in one quarter (250 → 550 applicants for 4.0 Schools)
- 10% week-over-week user growth for B2C clients
- 400% annual growth in qualified leads for B2B clients
- Reached 122,000 homeschool parents through influencer programs
4.0 Schools — Doubling Applications Through Scrappy Outreach
Challenge: Education fellowship program needed more qualified applicants without huge marketing budget.
Solution: Led nationwide outreach event program. Managed 32 community organizers in 19 programs across 13 cities. Created playbooks for consistent execution.
Results: Doubled applicants from 250 to 550 in one quarter. 200% growth in outreach event attendance. Decreased event budget by 50% while growing qualified leads from events by 200%.
Without paying for tickets or marketing, she organized a huge session in the lobby of an edtech conference which tons of teachers showed up to. It cost us basically $0. It changed the way I thought about scrappy startup growth hacking.
She's a strong strategist, which made my life as a sales leader so much easier. She has a high level of emotional intelligence and warmth making it easy for her to really connect as humans with buyers within our schools.
Speaking & Workshops
Typical engagement: Per-event fee. Custom content available.
What You Get
Engaging presentations that combine 30 years of speaking experience with actionable frameworks your audience can use immediately. I inspire and equip.
- Keynote presentations on community building and edtech innovation
- Interactive workshops on growth marketing execution with scrappy tactics
- Panel participation and fireside chats leveraging deep industry experience
- Custom content tailored to your specific audience and goals
How This Solves Your Pain Points
- Topics I Cover: Community-led growth, marketing to educators and homeschool parents, scaling edtech from 0 to 100K users, AI and analytics for community health, engagement programs that drive revenue.
Ideal For
- Edtech and SaaS conferences seeking practical, actionable talks
- Internal teams wanting hands-on workshops, not slideware
- Panels and fireside chats on community and growth
Results I've Delivered
- Recent engagements: IBM TechXchange, SXSWedu, CMX Summit, ISTE
- California Charter Schools Conference, U.S. Department of State IVLP
Event Producing
Typical engagement: Project-based or Event-specific.
What You Get
End-to-end event production that creates transformational experiences. I've produced 500+ events and know how to manage every detail while keeping the big picture in focus.
- Event strategy and format design (conferences, hackathons, unconferences, workshops, panels, dinners, online webinars, etc.)
- Volunteer recruitment, training, and management
- Sponsor relations and partnership development (80% renewal rate)
- Marketing and promotional campaigns to drive attendance
- Logistics management and day-of execution
- Post-event follow-up and community nurturing
How This Solves Your Pain Points
- Product-Market Fit: Events create direct feedback loops with your target audience.
- Scaling Efficiently: Well-produced events generate leads and build community at scale.
- Authentic Relationships: Face-to-face experiences build trust faster than any campaign.
Ideal For
- Edtech companies launching products or building brand awareness
- Organizations needing conference/event production expertise
- Startup ecosystems wanting to build community through events
- Companies hosting user conferences, hackathons, or retreats
Results I've Delivered
- 500+ events produced (hackathons, conferences, workshops, unconferences)
- 80% sponsor renewal rate across events
- Organized unconferences supporting 375 educators during COVID transition
- Managed teams of 15–32 volunteers per event
- Grew event attendance 200% year-over-year for 4.0 Schools
- Generated $315,000 in event ticket sales for Startup Weekend
CUE San Francisco Unconferences — Supporting 375 Educators
Challenge: In March 2020, educators urgently needed support transitioning to online teaching, but each school site had different training levels.
Solution: Partnered with 3 organizations to co-host 2 unconferences. Led 15 volunteers to plan the first event in one month. Created a promotional resources folder (tweets, graphics, videos, email templates) to empower community marketing. Trained volunteers as discussion facilitators.
Results: Supported 375 educators through transition to online teaching. Received the 2022 CUE Affiliate Leader of the Year Award for this work.
Facilitation
Typical engagement: Event-specific or Day rate.
What You Get
Expert facilitation that keeps diverse teams productive under pressure while creating psychological safety. I've facilitated 60+ multi-day innovation events and know how to inspire people to do more than they thought possible.
- Multi-day event facilitation (hackathons, design sprints, innovation bootcamps)
- Workshop and breakout session facilitation
- Conflict resolution and team dynamics management
- Creating frameworks for rapid collaboration and decision-making
- Managing diverse stakeholder groups (participants, sponsors, organizers)
- Emcee services for conferences and large events
How This Solves Your Pain Points
- Ideal For: Innovation bootcamps, hackathons, corporate design sprints, strategy offsites, conferences needing professional emcee services, and organizations facilitating difficult conversations or change management.
Ideal For
- Innovation bootcamps and hackathons needing experienced facilitation
- Corporate teams running design sprints or strategy offsites
- Conferences needing professional emcee services
- Organizations facilitating difficult conversations or change management
Results I've Delivered
- 60+ Startup Weekend events facilitated
- 6,000+ participants across all facilitated events
- 95% team completion rate (teams finishing the full program)
- 8/10 average Net Promoter Score from participants
- 60 startups launched from events I facilitated
- 15 teams went on to raise funding
- Trained 360+ volunteers in hackathon organizing techniques
60+ Startup Weekend Hackathons — Frameworks That Launched 60 Startups
Challenge: How do you keep 10 diverse teams productive and motivated for 54 straight hours while managing volunteers, sponsors, and creating an environment where people feel safe to take risks?
Solution: Developed facilitation frameworks focused on: (1) Communication between different roles working together for the first time, (2) Inspiring people to do more than they're capable of, (3) Creating psychological safety in high-stakes environments, (4) Managing logistics and production systems.
Results: 95% completion rate, 60 startups launched (10% of teams), 8/10 NPS, 80% sponsor renewal. Many attendees went on to found startups or were hired during events after being inspired by the energy.
Three steps. Zero mystery.
Discovery Call
Book a discovery call to discuss your goals, challenges, and whether we're a fit. Come prepared with specific questions.
Strategic Proposal
I'll create a custom plan based on your needs, budget, and which pain points we're solving together.
Execution & Results
Whether fractional, project-based, or speaking — I deliver measurable impact with resourcefulness and strategic vision.
Clients include.
B2B SaaS · Parenting · Edtech
Pathlitics · Grokkoli · MuseKat · FutureLeague · Outschool · 4.0 Schools · Prenda · VidCode · Literator · Lab4U · EdgeMakers · Vendition · Edwell · CloudApp
Enterprise & Education
IBM TechXchange · Indiana University Kelley School of Business · National 4-H Council · UP Global