15+ Years in Edtech and SaaS · Authentic Relationships Drive Results · High-ROI Growth Through Strategic Marketing and Community Building
After managing budgets from $10K to $2.5M and communities from 10K to 430K+ members, I bring efficiency at any scale that delivers results whether you're early-stage or enterprise. I've spent 15 years in edtech, parenting tech, B2B SaaS, and learning & development — building authentic customer relationships and delivering measurable business outcomes.
From 35,000-foot vision to boots-on-the-ground implementation, I do both at any budget level.
Managed $2.5M budgets at enterprise (7:1 ROAS) and $10,000 budgets at startups (500% growth) — efficient at any scale.
Deep experience in edtech, parenting tech, learning & development, and general B2B SaaS.
I build communities that become revenue engines, whether 10K members or 430K+.
Managed a $2.5M program across Google Ads, LinkedIn, Facebook, SEO, programmatic, and agency management. Increased MBA enrollment by 10% and MS enrollment by 20%. Grew program referrals 300% through community-produced content.
Led the community strategy that generated $902,000 in new revenue for an edtech microschool platform. Cohort programs and mentor networks cut sales cycles by 12 weeks and grew the customer base 56% in 7 months — through community activation, not paid acquisition.
Managed a global community of 430,000+ technology professionals at IBM. Drove 23.9% YoY membership growth and 107% YoY business partner engagement through strategic programming.
The through-line: Whether optimizing millions in paid media, building revenue-generating communities, or managing enterprise-scale platforms, I bring efficiency at any scale that maximizes ROI and drives measurable business outcomes.
Strategic campaigns from $10K to $2.5M budgets: 7:1 ROAS, doubled pipelines, and 400% growth in qualified leads through data-driven optimization across B2B SaaS.
Learn more →Specialized expertise for edtech and parenting tech: I understand how educators and parents make purchasing decisions because I've been part of these communities for 15+ years.
Learn more →From building 2M+ member communities to designing engagement programs that drive retention — I create community experiences that become growth engines at any scale.
Learn more →Keynotes and workshops on community building, edtech innovation, growth marketing, and facilitation for conferences like SXSWedu, CMX Summit, and ISTE.
Learn more →Produced 500+ events including hackathons, conferences, and unconferences. Expertise in volunteer management, sponsor relations, and creating transformational experiences.
Learn more →Facilitated 60+ Startup Weekend events with 95% completion rate and 8/10 NPS. Expert at keeping diverse teams productive under pressure and creating psychological safety.
Learn more →“Without paying for tickets or marketing, she organized a huge session in the lobby of an edtech conference which tons of teachers showed up to. It cost us basically $0. It changed the way I thought about scrappy startup growth hacking.”
Growth-stage and established companies in edtech, parenting tech, learning & development, and general B2B SaaS needing fractional marketing leadership and strategic execution.
Founders seeking product-market fit and efficient growth without burning cash on expensive agencies — get strategic expertise plus hands-on execution.
Conference organizers and companies looking for speaking engagements, event production, or facilitation expertise.
“Jess is the HUB of the edtech innovation community.”
Custom consulting inquiries and speaking requests. I respond within 2–3 business days.
